Interview with Andrew McEvoy, Tourism Australia's Managing Director from ATE 2010.

<P>The largest tourism trade show of its kind in the Southern Hemisphere and the most important event on Australia’s tourism calendar, is heading to Adelaide in 2010. <P>The Australian Tourism Exchange (ATE) 2010 will be held at the Adelaide Convention Centre from 29 May to 4 June 2010.</P>

Over 80 international incentive travel buyers travelled to Australia to participate in Dreamtime 2009. <P>The buyers came from 15 of Australia’s key international markets across North and South Asia, Japan, New Zealand, Europe, UK and the US and participated in educationals across Australia where they experienced some of Australia’s newest and most sustainable incentive product, in order to collect ideas and experiences that they can then sell on to corporate clients. <P>Watch their stories from Sydney and Wolgan Valley, Melbourne and Ballarat, Adelaide and Kangaroo Island, Brisbane and the Sunshine Coast, and The Red Centre.</P>

<STRONG>New program to help unlock leave for Australian holidays</STRONG> <P>Tourism Australia’s No Leave, No Life program encourages Australian workers to unlock some of the 123 million days of stockpiled annual leave and use it to holiday in Australia. <P>The program targets both employers and employees with information and a range of resources to help win the work/life battle and address the workplace issue of annual leave stockpiling. <P>The Minister for Tourism, the Hon Martin Ferguson officially launched the program on 31 March 2009. Watch the official program launch here.</P>

<STRONG>Baz Luhrmann's Australia</STRONG> <P>Baz Luhrmann’s latest big screen epic Australia, created world-wide buzz about the country, with stories and endorsements for holidaying in Australia big news internationally. <P>To capitalise on this publicity, Tourism Australia held a special pre-release screening of the movie for travel media and industry partners. A number of Australian and international celebrities attended the event as part of Tourism Australia’s new advocacy strategy, an outreach program that is aimed at creating a bank of local and foreign opinion leaders who can help drive word-of-mouth “buzz” by communicating their Australian experiences to their own networks.</P>